Brand lift studies in terms of radio programming network and how they affect the business of a brand had not been done up until the chairman and founder of PodcastOne and Edison Research partnered up.
Norman Pattiz has been working with Mr. Tom Webster for several months in order to conduct the brand lift studies. Mr. Tom Webster is the VP of Strategy of the research company Edison Research. Mr. Webster announced the results from the brand lift research at the begging of February 2017.
The results are more than encouraging for advertisers and brands. In fact, the rates of podcast advertisement have increased drastically. Podcast advertisement has not been utilized up until the research results became public. Such advertisement, however, had proven to be highly beneficial in terms of brand awareness and sales.
Over the course of the brand lift research there have been five national brands taking part. The research had been conducted with a pre – campaign and post – campaign. The pre-campaign consisted of asking listeners about particular brands which have been taking part in the research. The post-campaign consisted of the same ting but the results were widely different.
Listeners were a great deal more aware of the campaigns of participating brands. The brands that took part in the research had been from different industries and some offered services and others were selling products. Listeners showed higher awareness of the offers and products and were more interested in taking advantage of both. Learn more about Norman Pattiz: https://medium.com/@normanpattiz
The most significant findings of the brand lift research included the massive awareness jump for the participating grocery brand from 7% to 60%. For financial service it increased by 47% and for gardening products awareness increase by 24%. There was also an increase for automobile services by 37% and by 76% for a dining restaurant.
According to Bloomberg, Norman Pattiz has been in the business of radio programming for decades. He founded PodcastOne about a decade ago and he has also established a few other programs. The partnership between Chairman and founder Mr. Pattiz and Vice President of Strategy Mr. Tom Webster has given a new market ground for advertisers and brands to explore.
Since the results were announced, advertisement on the radio has jumped and so has the amount of services that marketing companies have been coming out with. It is expected that radio brand lift will be the most widely used in 2017.
Eric Lefkofsky is based in Chicago and is one of the most successful and well-known businessmen and entrepreneurs in the United States today. He gained international popularity with the success of Groupon, one of the companies he co-founded. Groupon went on to become an international success and now operates in many different countries. It helps in connecting the merchants and the consumers directly and helps the merchants to provide good deals to the customers at discounted rates. It helps the merchants to increase their sales while helping the users to get what they want at a lesser price. Groupon aggregates such deals from various vendors and retailers, and thus, helps the customers to find all they are looking for at one place.
Tempus is another firm that he recently started to help boost the field of cancer research and therapy. He found that the area of cancer research can develop much faster with the aid of advanced technology and the availability of accurate data at a quicker pace. There is no system available at the present that could help get the physicians, and the oncologists get their hands on clinical, therapeutic, genomic, molecular, and patient outcome data, at the click of a button. However, to provide patients with treatment that is effective as well as personalized, such data can play a vital role. And, it is this idea why Eric Lefkofsky started Tempus Inc, which is helping revolutionize the field of cancer research today.
Eric Lefkofsky is also the author of a famous book named Accelerated Disruption, which talks about how the technological advancement is overshadowing the legacy and experience at a fast pace. There are many industries and sectors where innovation can play a huge role, and any new company that comes up with change can potentially disrupt the entire industry and prove to be a great challenge to the old players. Accelerate Disruption talks about how the company should focus on innovating their sector as well on a continual basis to stay ahead of the competition because technology is and will play the crucial role in the time to come. Without using technology to your advantage today, a competitor surely will to your disadvantage tomorrow.
Learn more about him : www.forbes.com/profile/eric-lefkofsky
Adam Goldenberg is one of the most likely and successful entrepreneurs in the United States and is the man behind many different successful companies throughout his career. At just 15 years old, he built a company named Gamers Alliance that he sold two years later to Intermix Media, which was the parent company that owned Myspace as well.
Soon after creating and selling Gamers Alliance, the entrepreneurial spirit in him made him leave the high school and join Intermix Media, and in just a few years, at the age of 20, Adam Goldenberg was named the Chief Operating Officer of Intermix Media. He became the youngest ever COO of a company traded publicly.
Adam Goldenberg is one of the owners of the Techstyle Fashion Group, earlier known as JustFab. Even though Adam Goldenberg had no formal experience in working in the fashion industry, Adam, along with his friend and colleague, Don Ressler, did extensive research on the fashion retail sector on onmogul.com.
It helped Adam understand how huge the fashion industry is and how many opportunities are there to be explored. In a recent interview with CNBC, Adam Goldenberg told more about how the fashion industry is continuously evolving and how using the technology and social media to enhance the customer experience is essential to build brands that make its way to the target audience.
Adam Goldenberg also talked about the subscription model of the TechStyle Fashion Group, and how the company aims to provide something new, unique and value for money to the customers. Adam Goldenberg said that from the 4 million VIP members company has currently, one million has come from the referrals of the existing clients, which goes on to showcase the trust of the customers on the company to deliver.
Adam Goldenberg discussed the challenges of maintaining cost-efficiency and operational efficiency in the business, and how to avoid additional expenses to keep the final cost of the products affordable. Also, he talked about fundraising as well and mentioned that Techstyle Fashion Group is fully funded and enjoys positive cash flow at the moment.
Adam Goldenberg’s Techstyle Fashion Group is the parent company and has four thriving brands working under it, namely JustFab, ShowDazzle, Fabletics, and FabKids. The company at http://www.hudl.com/profile/4913266/adam-goldenberg continues to look for new opportunities in the fashion space to make their transformational fashion business more efficient and gain further outreach. Adam is also one of the directors of the online beauty retailer company, named Dermstore.com.
In January 2010. the United States Supreme Court came out with a game-chasing decision known as the Citizens United ruling. It’s had a far-reaching effect on political campaigning and elections. By a vote of 5-4, the 9 justices voted to eliminate the ban on how much money corporations and unions can donate to elect or defeat individual candidates. It said in effect both corporations and unions could spend as much money as they wished on individual candidates for political office. However, the ruling does not affect the ban on contribution limits. They still may not contribute more to a candidate’s campaign funds. They may, however, finance their own efforts.
Therefore, this paved the way for super PACs. These political action campaigns are allowed to raise and spend as much money from the wealthy, corporations, nonprofits and unions as they can. However, they are independent of the campaign funds raised and run by the specific candidates. The super PACs are required to disclose their donors. The Supreme Court basically held that it was unconstitutional to limit these organizations from spending money to express their opinions. However, they kept a division between expressing opinion and direct support that could result in corruption.
In March 2015, a group named End Citizens United PAC formed with the intention to overturn this Supreme Court decision by electing Democrats to public office. It was founded by three online fundraising experts who used to work for the Democratic Congressional Campaign Committee: Greg Berlin, Jake Lipsett and Charles Starnes. Tiffany Muller is the president of the PAC and its executive director.
In their first year, using an aggressive email campaign asking people to contribute to defeat Republicans, they raised $11 million. They raised a total of $25 million in time for the 2016 election.
According to USA TODAY, End Citizens United collected over $4 million just in the first three months of 2017. They intend to raise $35 million by the beginning of the mid-term elections next year. That $4 million in the first three months of 2017 came from 100,000 donors. 40% were contributing to End Citizens United for the first time. The average contribution is $12. That indicates the contributors are not wealthy donors. Therefore, they are tapping into the anger Democrats feel regarding President Trump.
End Citizens United says its goal is to elect legislators who champion campaign finance reform. The candidates must agree to support an amendment to the constitution to overturn Citizens United. They must also back and vote for campaign finance reform bills.
They also say they support only Democrats. They acknowledge some Republicans also oppose campaign finance corruption, but their leadership is blocking reform. They say the Citizens United ruling makes it impossible to pass and implement the Democratic Party’s agenda. The PAC also helped pass a 2015 ballot initiative in Maine that improved that state’s system of public financing for elections.
UKV PLC wines are the best dealers in the world wine business. The company offers a broad range of services in the wine industry from consultancy to distribution of the leading wine brands and champagnes in the world. The company has a strong network of merchants whom they work with to ensure that consumers all over the world get their favorite brands in a timely way.
Choosing the right champagne or wine for your events can be a very cumbersome task, and UKV PLC wines have employed a team of wine consultants who have knowledge of wines that suit every event. The company understands well that different consumers have varying tastes and preferences when it comes to wines, and they have not tied themselves to selling particular brands of champagnes and wines. The firm has a team that travels widely across the world and collects the most exclusive brands to retail in their stores for consumers. This independence makes the company very reputable, and every customer gets their brand when they go shopping.
The company was established in the 1980s in London a city that is well-known across the world for producing and selling fine wines. UKV PLC has a variety of leading wine brands such as Haut Brion 1996, Latour 1998, Margaux 2007 and Lynch Bages 2010 among other brands. The company collects vintage and modern wines to ensure that all consumers are sorted.
Some consumers have a particular attachment to wines from the olden days, and another group loves new wines UKV PLC retails all the wines to make sure all customers are satisfied.
To make sure that the company is in touch with their consumers all over the globe they make use of social media platforms such as Instagram, Twitter, and Facebook. They collect information from consumers about the satisfactory levels of their products and suggestions on how they can improve the wines and champagnes.
The greatest benefit of purchasing your wines and champagnes from UKV PLC is that you will enjoy friendly services from the wine consultants who are very passionate about wines and they will ensure that the wines you buy will satisfy your needs completely.
If you’ve been in your favorite discount department store or drug store lately, you’ve probably seen a few varieties of EOS lip balm at the checkout counter. These products weren’t in existence a mere seven years ago, and now it seems they are taking over the lip balm market. Beauty magazines like Cosmo and Allure feature EOS often, and celebrities like Taylor Swift and Kim Kardashian use EOS lip balm, which has made the product more appealing to consumers.
EOS is a Well-known for its natural ingredients like shea butter and antioxidants that nourish and protect the lips. The balms are also available in a variety of flavors like vanilla mint, passion fruit and honeysuckle honeydew. Sanjiv Mehra, one of the founders of EOS, shares on Facebook that he feels now is the time to let consumers know more about EOS, since the company is experiencing such monumental success.
Evolution of Smooth is currently the second best-selling lip balm (http://www.ebay.com/bhp/eos-lip-balm) in the United States and the company sells around 1 million units every week. It is also believed that EOS will have a huge hand in the expansion of the lip balm market, since the industry is projected to be worth around $2 billion by the year 2020.
For more information, visit https://evolutionofsmooth.ca/.
Wessex Institute of Technology, commonly referred to as WIT, is located in Southampton England. The scientific research institute offers a wide selection of short courses to locals and international individuals. The institute adopts different methods of passing knowledge through numerous activities organized by the well-able and dedicated members of staff. The courses offered places the beneficiaries at a right place in the industry to start off and sustain numerous careers.
Possible Career Opportunities
Through the Transport and Disaster Risk Management course, one is well equipped to undertake a career as a Responsive Transport Infrastructure Manager, Post-Disaster Scenario Controller, as well as build Mobility Projects and Urban Planning.
Integrated Security Systems Designer, System Engineers, Security Managers, System Analysts, Critical Infrastructure Manager, and other security personnel can be birthed through the WIT course on Security Systems Integration.
WIT also offers a short course on Flooding and Mudflow Risk Management, using Computer Modelling. This worthy course can lead to floodplain managers, hydraulic engineers, and hydrologist careers.
Another course worth noting is on Circular Economy. This course provides an opportunity to work in managing natural capital, finite stocks, and renewable flows.
WIT also offers a course in System Dynamics Modelling for Water Resources Management. This short course can produce water problem consultants and researchers as well as engineers and analysts.
Operating as a Registered Investment Advisory Firm, Wealth Solutions has been providing investment services to the residents of Austin.
Richard Blair of Wealth Solutions is the man behind the idea of providing various services that assist their clients in building wealth. He believes that all the customers and the residents of Austin should have a solid financial plan if they are to attain their dreams. That is why he strives to provide people with plans that would help them live a comfortable life.
The Company has developed a process that allows them to meet the needs of their clients. They have a three pillar process that includes:
Pillar one: the team helps their clients to identify their goals, strengths, weaknesses, and opportunities that they have. This helps them to gain an understanding of their client’s financial situation. After that, they design a roadmap.
Pillar two: they will help the clients to develop a long-term strategy which will help them attain their goals. The plan is designed specifically to cater to the investment needs of the clients. Richard Blair is responsible for managing the client’s portfolio.
Pillar Three: Wealth Solutions provide insurance that will protect the client’s investments.
Wealth Solutions Company offers services in three categories:
Wealth Management: involves creating an investment portfolio based on the customer’s needs
Financial planning: this involves creating short and long term goals
Retirement planning: the team helps the clients to prepare goals
About Richard Blair
Richard Blair is the founder of the Wealth Solutions Company. His goal for creating the Company was to provide services that will make significant changes to the lives of the residents of Austin.
His desire for education and finance is what shaped his career. After graduating college, he ventured into the world of finance in 1993. Unlike most of the people, Richard took the less trodden road and established the Wealth Solution Company in 1994. The primary goal of establishing the Company was to provide personalized services to his clients.
Richard has developed a vast experience in financial planning. The skills have equipped him with the confidence to advise his clients on wealth management. Richard helps his customers to bridge the gap by providing strategies for retirement planning.
Richard has accomplished a lot in his career and received various certifications. He is a Certified Annuity Specialist, Certified Fund Specialist, Certified Tax Specialist, Certified Estate and Trust Specialists, Retirement Income Certified Professional, and Investment Advisor Representative.
Goettl Air has decided to merge with two other companies in the Las Vegas area. They are Paradise Air and Las Vegas Air. The owner of Las Vegas Air, Stephen Gamst, said that he has worked with the CEO of Goettl for many years and trusts the brand. He believes the merger will bring more business and opportunity to the local community then before. Goettl Air Conditioning will also be acquiring 20 more employee and 15 more trucks. The employees are also happy about the merger and are looking forward to it. It really benefits the community because they climate and weather is an ideal job for Goettl Air Conditioning. They specialize and have many years of experience working in extremely harsh weather conditions. This includes the desert, which Las Vegas is located in.
CEO Kenneth Goodrich spends his free time helping out the local community. He was recently in the news for donating $1,000 to the College of Southern Nevada. He created the J. Duncan Goodrich Air Conditioning Technology Endowment to help students pursue their dream of taking HVAC classes. This company provides them with scholarships. Giving back to the community is a business strategy that Goodrich embraces with open arms. He is an inspiration to many.
Goettl Air Conditioning and heating is the number one choice for customers. They have been awarded the best air conditioning and heating company in Arizona. People rave about them and how dedicated they are to their customers.
It Started in 1939 when Goettl brothers Adam, John, and Bill moved to Phoenix, Arizona to start fresh. It was during the Great Depression that they built up their family business from scratch. They worked very hard on making their business super quality, it even caught the eye all over the world for their innovation and design.