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EOS Makes Its Mark in the Lip Care Industry

Posted on 21 April, 2017  in Entrepreneurs

If you’ve been in your favorite discount department store or drug store lately, you’ve probably seen a few varieties of EOS lip balm at the checkout counter. These products weren’t in existence a mere seven years ago, and now it seems they are taking over the lip balm market. Beauty magazines like Cosmo and Allure feature EOS often, and celebrities like Taylor Swift and Kim Kardashian use EOS lip balm, which has made the product more appealing to consumers.

EOS is a Well-known for its natural ingredients like shea butter and antioxidants that nourish and protect the lips. The balms are also available in a variety of flavors like vanilla mint, passion fruit and honeysuckle honeydew. Sanjiv Mehra, one of the founders of EOS, shares on Facebook that he feels now is the time to let consumers know more about EOS, since the company is experiencing such monumental success.

Evolution of Smooth is currently the second best-selling lip balm ( in the United States and the company sells around 1 million units every week. It is also believed that EOS will have a huge hand in the expansion of the lip balm market, since the industry is projected to be worth around $2 billion by the year 2020.

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