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Monthly Archives: June 2017

A Highlight Of Vijay Ewaran’s Success With The QI Group Of Companies

Posted on 25 June, 2017  in Hong Kong

The QI Group was incorporated in 1998. Vijay Eswaran is one of the co-founders of the e-commerce conglomerate. The corporation has invested in diversified businesses, including lifestyle and leisure, conference management, logistics, retail and direct sales, education, telecommunications, luxury and collectibles, training, and development.

Vijay pursued his higher education in renowned universities in the US and UK. Notably, the executive has an impressive resume that highlights his working experience, which he gained by working for leading companies such as IBM. Vijay Eswaran worked in Australia, Europe, Canada and the US before returning to Asia to start his entrepreneurial journey in the early 90s.

In 1998, Vijay partnered with different investors to establish a direct selling and training corporation. Today, the company has grown to become a multi-business conglomerate known as the QI Group. The corporation has opened regional offices in Malaysia, Hong Kong, Thailand and Singapore. In addition, it has an active presence in over 30 countries through various subsidiary companies.

Vijay Eswaran is a revered motivational speaker. Over the years, he has been lecturing about different subjects that range from business to spirituality. He has shared the platform with renowned personalities at leading management, leadership and business forum, including the Commonwealth Business Forums at CHOGM and the World Economic Forum. He has also made speeches at renowned universities.

Vijay Eswaran is passionate about giving back to the society. To this end, he founded the RYTHM Foundation, which serves as QI Group’s corporate social responsibility arm. This organization engages in different charitable initiatives around the globe. In Malaysia, Vijay established Vijayratnam Foundation, the local RF chapter, in the honor of his father.

The institution works closely with different NGOs and charitable organizations to enhance special education, youth development, child mentoring and women empowerment. In 2011, Vijay was honored for his devotion to helping mankind by being named on the annual list of Heroes of Philanthropy on Forbes Asia. Learn more about Vijay Eswaran: http://mlmnation.net/dato-vijay-eswaran-taxi-driver-worth-500-million-dollars-932/

During the 3rd World Chinese Economic Forum, the Asian Strategic Leadership Institute in Malaysia, a renowned independent think tank, honored Vijay with the lifetime achievement award. Eswaran is an author.

He is credited for publishing different books, including “In The Sphere of Silence,” which talks about life management. In Sri Lanka and Malaysia, Vijay contributes to various newspaper columns.

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Monthly Archives: June 2017

Brand Lift Studies With Encouraging Results

Posted on 16 June, 2017  in Radio Programming Network

Brand lift studies in terms of radio programming network and how they affect the business of a brand had not been done up until the chairman and founder of PodcastOne and Edison Research partnered up.

Norman Pattiz has been working with Mr. Tom Webster for several months in order to conduct the brand lift studies. Mr. Tom Webster is the VP of Strategy of the research company Edison Research. Mr. Webster announced the results from the brand lift research at the begging of February 2017.

The results are more than encouraging for advertisers and brands. In fact, the rates of podcast advertisement have increased drastically. Podcast advertisement has not been utilized up until the research results became public. Such advertisement, however, had proven to be highly beneficial in terms of brand awareness and sales.

Over the course of the brand lift research there have been five national brands taking part. The research had been conducted with a pre – campaign and post – campaign. The pre-campaign consisted of asking listeners about particular brands which have been taking part in the research. The post-campaign consisted of the same ting but the results were widely different.

Listeners were a great deal more aware of the campaigns of participating brands. The brands that took part in the research had been from different industries and some offered services and others were selling products. Listeners showed higher awareness of the offers and products and were more interested in taking advantage of both. Learn more about Norman Pattiz: https://medium.com/@normanpattiz

The most significant findings of the brand lift research included the massive awareness jump for the participating grocery brand from 7% to 60%. For financial service it increased by 47% and for gardening products awareness increase by 24%. There was also an increase for automobile services by 37% and by 76% for a dining restaurant.

According to Bloomberg, Norman Pattiz has been in the business of radio programming for decades. He founded PodcastOne about a decade ago and he has also established a few other programs. The partnership between Chairman and founder Mr. Pattiz and Vice President of Strategy Mr. Tom Webster has given a new market ground for advertisers and brands to explore.

Since the results were announced, advertisement on the radio has jumped and so has the amount of services that marketing companies have been coming out with. It is expected that radio brand lift will be the most widely used in 2017.

 

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Monthly Archives: June 2017

Eric Lefkofsky – Founder of Technology Based Globally Acclaimed Companies, Tempus, and Groupon

Posted on 7 June, 2017  in Business success, Entrepreneurs

Eric Lefkofsky is based in Chicago and is one of the most successful and well-known businessmen and entrepreneurs in the United States today. He gained international popularity with the success of Groupon, one of the companies he co-founded. Groupon went on to become an international success and now operates in many different countries. It helps in connecting the merchants and the consumers directly and helps the merchants to provide good deals to the customers at discounted rates. It helps the merchants to increase their sales while helping the users to get what they want at a lesser price. Groupon aggregates such deals from various vendors and retailers, and thus, helps the customers to find all they are looking for at one place.

Tempus is another firm that he recently started to help boost the field of cancer research and therapy. He found that the area of cancer research can develop much faster with the aid of advanced technology and the availability of accurate data at a quicker pace. There is no system available at the present that could help get the physicians, and the oncologists get their hands on clinical, therapeutic, genomic, molecular, and patient outcome data, at the click of a button. However, to provide patients with treatment that is effective as well as personalized, such data can play a vital role. And, it is this idea why Eric Lefkofsky started Tempus Inc, which is helping revolutionize the field of cancer research today.

Eric Lefkofsky is also the author of a famous book named Accelerated Disruption, which talks about how the technological advancement is overshadowing the legacy and experience at a fast pace. There are many industries and sectors where innovation can play a huge role, and any new company that comes up with change can potentially disrupt the entire industry and prove to be a great challenge to the old players. Accelerate Disruption talks about how the company should focus on innovating their sector as well on a continual basis to stay ahead of the competition because technology is and will play the crucial role in the time to come. Without using technology to your advantage today, a competitor surely will to your disadvantage tomorrow.

Learn more about him : www.forbes.com/profile/eric-lefkofsky

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