According to Greg, the process of selling homes has largely remained the same over the past 75 years. Amazon/Apple level strategies have hardly been used to sell real estate. Greg labels the traditional process of selling homes as hope marketing. This is because agents put signs in the yard, run few ads and hope that buyers will come along and purchase these properties. Hague hails Apple’s iPhone sophistication compared to the process adopted by the real estate industry of floating a $500,000 home in the market.
Through Real Estate Mavericks, Hague has designed a 22-Step Home Launch Formula. In addition, he has developed a 29-Day Fast Sale Plan. These plans work by initiating building excitement and demand before front-loading the home marketing efforts. This strategy elicits rush of buyers to the market once a home has been floated. On the 22-Step Home Launching Formula, the first step is building of anticipation before pre-launching, erecting a yard sign and substituting a home to MLS. In the pre-launch period, the listing agent designs the seller’s story of motivation that woos potential buyers. Hague argues that buyers are willing to part with more if the homes that they intend to purchase have not been put out in the market.
Through his coaching company, Hague advises that once real estate agents have listed a home for sale, they should not be in a hurry to place yard signs and enter the homes into MLS. These agents should make other agents in the community aware of their intent to sell a home. In addition, agents should reach out to potential buyers for a sneak preview to the homes before they can be put in market. When buyers find new homes that have not been in the market for long, they are likely to pay premium in order to own the homes. If the home has been in the market for long, they will presume that it is overpriced or it has concerns and will not purchase such a home.
Hague asserts that most real estate agents are accustomed to routine jobs. As such, they have not been exposed to different price maximization strategies utilized by the online marketers’ and top retail firms. This information was reported on Forbes as exhibited in the link below http://www.forbes.com/sites/joshsteimle/2015/12/29/how-entrepreneur-greg-hague-hopes-to-change-the-way-america-sell-homes/
Real Estate Mavericks
The real estate coaching institution has been phenomenon in providing outstanding lessons to real estate agents. The entity provides real estate agents and interested persons with immense knowledge of the real estate sector. Real Estate Mavericks provides norm-breaking formulas that help an agent to rile competitors. The courses provided are the 29-Day Fast Sale Program and the LinkedIn Pro.
His career in real estate began when he was aged 12. It is at his dad’s firm that the young Greg started working as a janitor. While in college, he would sell real estate during the summer break. In 1974, Greg graduated from law school and passed the Ohio bar exam. Soon after, Greg and his law school friend founded their real estate. Within five years, the firm had been featured in Ohio newspaper and the Wall Street Journal. His turnaround came in 1980 when he lost everything. He learned valuable lessons from the loss. Greg started again from scratch and worked his way up to the top. Hague has been honored as a Pro Bono Attorney and Law Professor of the Year.